
Achieving another remarkable milestone in the country’s booming tourism industry, Sri Lanka Tourism welcomed the arrival of 800,000th tourist in year 2011 at the Bandaranaike International Airport today (19th Dec.) evening. A team of tourism officials headed by the Chairman of Sri Lanka Tourism-Dr.Nalaka Godahewa and Managing Director –Mr. Rumy Jauffeur with a group of representatives from travel and tourism Industry warmly welcomed the guest Mr. John Chambi and Mrs. Nadia Chambi who arrived via UL 510 Sri Lankan Airlines flight from London.
This is the first time ever; the tourism industry has received number of arrivals exceeding 800,000 in any given year, making it a ground breaking figure in tourism records. Chairman of Sri Lanka Tourism-Dr.Nalaka Godahewa and Managing Director –Mr. Rumy Jauffeur with a group of representatives from travel and tourism Industry warmly welcomed the guest who arrived via UL 501 Sri Lankan Airlines flight from London.
Sri Lanka Tourism offered a special gift and a complimentary package to the tourist who arrived today to visit country’s well- known attractions. During year 2010, total number of tourist arrivals were recorded as 654,476 nos. as opposed to 800,000 in 2012 so far, which is a 33.1% annual growth. This year has seen a massive contribution to this total from India, Japan, Germany, U.K, France, Netherlands, Italy, and Middle Eastern countries. The month of November 2011 breaks another record being the month which received the highest number of tourists – 90,889 numbers in the history of Sri Lanka Tourism calender years.
The arrival of 800,000th tourist has turned everyone’s eyes on country’s fast growing tourism sector which has started sending positive signals of its promising future ahead.At the beginning of year 2011 Sri Lanka Tourism launched their marketing campaign named as “Refreshingly Sri Lanka – Visit 2011”,with the aim of showcasing Sri Lanka as an Island of new found freedom; a place where the visitor can experience everything that is refreshing under the sun.With this new branding, Sri Lanka tourism promoted 8 segments encapsulating 8 wonderful experiences a tourist can enjoy within eight days such as: Pristine,Heritage Bliss, Thrills, Festivities, Essence, Scenic beauty and Wild Life. These eight experiences were further stretched into twelve sub-themes to promote each month of 2011, including beaches, sports & adventure, MICE, people & culture, religious tourism, weddings & honeymoons, body & mind wellness, heritage, nature & wildlife, community & education, culinary and shopping & entertainment.
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